Partnership with Sydney Swans
Veteran AFL club the Sydney Swans are the first AFL club to partner in our Reclaim the Game program and have committed to not having wagering sponsors so that their fans can enjoy the match free of betting advertising.
The partnership aims to address the normalisation of sports betting and raise awareness of gambling harm. As part of the partnership, the Sydney Swans will not accept any sports betting sponsorship or promotional agreements. There will be no on-field gambling advertising at their home games.
The partnership will enable their supporters and local communities to enjoy sports without betting and educate their staff, players, and fans about gambling risks.